From Alibaba to the factory floor — and the search frontier.

I'm Hommer Zhao, a manufacturing-export founder based in Shenzhen, China. I spent 2008 to 2014 at Alibaba, where I learned how cross-border trade actually works — how overseas buyers find suppliers, and why most of them never find the good ones.

Since 2014 I've built and run my own B2B manufacturing-export businesses: PCB & PCBA, wire harness, and box build. Real factories, real buyers, real shipments — not a portfolio of advice.

What makes my work different from a typical SEO consultant is the vantage point: I'm the operator. I scale my own export demand with AI-driven international SEO and GEO — today running 10+ multilingual sites that reach buyers in 20+ countries, backed by Google Ads and AI-built content systems. Everything I write here is drawn from doing it, not theorizing about it.

Through Cloom Tech, one of my businesses, I've been a Silver sponsor of the Shenzhen SEO Conference in 2025 and 2026 — the one event where China's exporters and the international search community sit in the same room. It's exactly the intersection I work at.